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Location: Boston, Massachusetts
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Website: https://www.creatio.com/page/telemarket...
Contact management functionality enables users to organize name, address,
telephone, and e-mail information, as well as record and track relationship
history details. Contact management is how one person can keep track of their relationships with many people and can be used by anyone whose success is a function of those relationships.
Many small companies and salespeople are already familiar with the simplest and most commonly used sales automation tool; contact management software. Applications such as ACT! software were some of the earliest sales automation tools, and individual sales professionals and small workgroups still use them for managing contact information from their desktops or laptops.
Although contact management products represent an inexpensive and often very effective way for individuals to manage their contacts and sales leads, they are limited in functionality and organizational "reach."
Contact management tools are generally designed for individuals, not sales teams and often these tools are located only in the Sales department. They are optimized for the sales-focused user, and are rarely as useful for other functions such as customer support. Therefore, a company can outgrow the usefulness of contact management tools over time.
